Effective Communication in a Digital World Bundle

This course will provide you with an understanding of the importance of creation, promotion and re-purposing of marketing content. Create Engaging Content is a 3.5 hour video course providing real estate professionals with an understanding of creative content and effective marketing that will get you noticed by more potential clients! This exciting course discusses the why and the how of developing content and effective marketing. Then, apply these skills to your everyday business.

Course Objectives

• Understand the importance of content and messaging
• Explain common mistakes and how to fix them
• Develop ideas for creation and promotion of marketing content
• Identify way to repurpose marketing content for different social media and marketing patforms
• Retool your marketing plan by tracking results and adjusting your delivery

Course Content

This course is a series of videos recorded from a live webinar so that you can learn the material in an Online Anytime format.

Valerie Garcia, an experienced REALTOR®, shares her know-how to help you market content effectively and how to deliver your messaging to the right audience.

In addition, the course contains a student workbook, a copy of the slides used during the video presentations, and study materials in the resource section in the review chapter.

ATTENTION CAR MEMBERS: You can receive this course for 50% off its regular price by using your membership benefits at the California Association of REALTORS® website! Visit this course at the CAR Education Online Store for more details.

Being a REALTOR® means you are always in transit, which can make face-to-face time with clients difficult to manage. In this brand-new course, you’ll get the scoop on all the best apps to make your business successful while you’re on the go. You’ll learn about real estate industry-specific apps as well as everyday apps to help make your business thrive.

Course Objectives

• Learn how to manage your work while on the go
• Understand apps - Get a leg up on industry app secrets
• Manage your relationships more efficiently
• Identify ways to increase your productivity
• Overcome obstacles and optimize response times
• Develop faster response times to clients through mobile templates and automated communications

This course covers the following kinds of apps:

• Digital Signatures
• Transaction Management Apps
• Lockbox App
• Property Research Apps
• Title Apps
• Social Media Apps
• Email Marketing Apps
• Photography Apps
• Videography Apps
• Content Creation Apps
• Reputation Management Apps
• Productivity Apps
• Outsourcing
• REALTOR® Apps

ATTENTION CAR MEMBERS: You can receive this course for 50% off its regular price by using your membership benefits at the California Association of REALTORS® website! Visit this course at the CAR Education Online Store for more details.

Too many agents and brokers manage their relationships and their transactions by the seat of their pants. These methods are increasingly impractical and the result is far more agents struggling to survive and more clients receiving subpar service and representation.

In this exciting three (3) hour course you'll explore the nature of the changes in our business, our client's expectations and the customer relationship building technology that has transformed so many aspects of our lives. Learn from an expert who built a thriving business with Customer Relationship Management (CRM) software and can make sure you walk away with solid tasks and ideas you can implement immediately to improve your bottom line.

How you benefit from taking this course:

• Have ideas on how to encourage CRM use
• Have specific ideas on how to organize data
• Have specific ideas on how to leverage the data
• Receive actionable tips and best practices on effective lead follow up
• Understand why internet leads need different follow up systems
• Understand the power of automation
• Have specific ideas on how to automate
• Understand the leverage automation has in managing and developing staff and agents
• Have specific ideas on how to leverage specific points in the transaction to create, repeat and referral business

This course covers:

• Review how our business is consuming
• Examine the paradigm of our business in the past
• Contrast this with our present day paradigm and explore its challenges to the agent and brokerage/team
• Understand the stress points for any agent/team operating with the old tools and methods in the new paradigm
• Review an entire workflow concept from contact to listing to contract to close
• Explore resistance to using a CRM and how to overcome it
• Discuss online lead generation and how this differs from traditional leads
• Understand that collecting data for people, properties and transactions in one platform exponentially leverages the usefulness of all data

ATTENTION CAR MEMBERS: You can receive this course for 50% off its regular price by using your membership benefits at the California Association of REALTORS® website! Visit this course at the CAR Education Online Store for more details.