Digital Marketing

General Information

• Approved Credit Hours: 6.0 hours
• State: Texas
• Course Availability: 365 days from enrollment

Course Description

Real estate is evolving rapidly, demanding new skills and strategies from professionals. Recognizing this shift, our latest course empowers real estate agents and brokers with the knowledge and tools to navigate and excel in digital marketing and online client engagement.

Our course begins with an informative PDF to establish core concepts. After reading the PDF course material for each unit, there's a concise review highlighting crucial points, a targeted review video, and a quiz designed to test your understanding. We will wrap up the course with a final exam covering all course content.

Course PDF Material

This is a correspondence course with learning material in PDF format.

Course Topics

This course covers the following topics:

• Course Introduction - 5 minutes

• Facebook for Agents - 

  70 minutes

• Online Search -

  100 minutes

• Building a Quality Real Estate Website - 

  45 minutes

• Zillow/Trulia, Homes.com, and Realtor.com - 

  60 minutes​​​​​​​

Learning Objectives

Upon completion of the course, the student will be able to:

• Develop and implement a comprehensive Facebook strategy that balances personal branding with professional listing exposure, utilizing advanced tools like Facebook Lists to provide tailored client services.
• Implement Internet Data Exchange (IDX) technology and search engine marketing to effectively discover, capture, and categorize high-intent buyer and seller leads.
• Formulate professional communication scripts and follow-up protocols designed to overcome "brush-offs," demonstrate unique agent value to "Do-It-Yourself" (DIY) shoppers, and secure face-to-face appointments.

• Design a high-quality real estate web presence that establishes local authority through consistent blogging, drives traffic to client listings, and utilizes search engine optimization (SEO) for long-term growth.

• Critically analyze and leverage major third-party platforms (Zillow, Realtor.com, and Homes.com) alongside Customer Relationship Management (CRM) systems to protect digital reputation, manage leads, and maximize marketing ROI.

Instructor & Customer Support

For questions about the course content, please contact the Instructor.

Course Instructor: John Wheeler
Contact Information: instructor@onlineed.com
Instructor Availability: Monday-Friday, business hours, excluding holidays
Instructor Policy Response Time: within 1 business day
 
If you have questions about your account or course navigation, please contact the course provider:

OnlineEd
Phone: 1-(503)-670-9278
Email: mail@onlineed.com
Chat and additional options: https://www.onlineed.com/system/pages/contact.php

Completion & Attendance Requirements

Completion Requirements. Continuing education credit is awarded upon successful completion of all required course components and satisfaction of regulatory minimum study time requirements.

Correspondence-Style Course. This is a PDF correspondence course. Course material will be provided as a PDF download. Supplementary text, review videos, quizzes, activities, and the final exam will be delivered inside the learning management system.

Assessments

Each chapter will end in a multiple-choice quiz to test your knowledge. Quizzes require a score of at least 70% to proceed to the next unit. You can take quizzes as many times as needed. Each quiz will require an emailed PIN # to fulfill TREC's identity verification requirements.

This course will end with a final exam that requires a score of at least 70% to receive credit. The final exam must be completed within 30 minutes, and the student will have two attempts to pass. If the student does not pass in two attempts, they must repeat the course. There are no additional fees to retake a course. Exams are graded instantly. Per TREC regulations, the student must spend at least 5 hours in the course material before the final exam becomes available.

Course Completion Survey

Students are encouraged to submit a survey upon completion of the course. This short survey helps us improve the course material and student experience. It is required by most regulatory agencies. Your thoughtful feedback is appreciated.

Certificates & Credit Reporting

Upon successful completion of all course requirements, a certificate of completion will be issued.  You are responsible for maintaining a copy of your certificates of completion and renewing your license with the state regulator. 

OnlineEd will automatically report course completion credits to TREC within 1 business day on the student's behalf. OnlineEd does not report partial credit.

Technology Requirements

Courses may be accessed from a computer, tablet, or mobile device with a stable internet connection.  We recommend the most recent browser versions.  This includes all modern browsers and operating systems including Microsoft Edge, Google Chrome, Mozilla Firefox, Apple Safari, Opera, iPhone / iOS, and Android-based mobile devices, smartphones, and tablets. The course is entirely web-based and does not require any software to be downloaded or installed.  For accurate time tracking and progress recording, access courses in one browser window at a time. 

Course Prerequisites

There are no prerequisites for this course.

Refund & Cancellation Policy

All tuition and fees paid for the course are refundable when: (a) the course of instruction is discontinued by OnlineEd and such discontinuation has prevented a student from completing the course; or (b) the enrollment of the student was procured as a result of any misrepresentation in promotion materials of the school, or representation made by an owner or employee of the school. All refunds will be completed within 30 days after the effective date of enrollment termination. Refunds will not be given to any student after the student has successfully registered in a course or courses, as once registered, student has access to the registered courses. In hardship cases, OnlineEd may issue a refund at its sole discretion. OnlineEd does not issue retroactive partial refunds for courses that are subsequently discounted or put on sale after a student makes a purchase.

Academic Integrity and Identity Verification

Students must complete all coursework independently. OnlineEd prohibits misrepresentation of identity or allowing another individual to complete coursework on your behalf. Failure to comply with academic integrity policies may result in denial of credit.

Student Conduct Policy

Students are expected to show respect, courtesy, and consideration when interacting with school staff and students. Students are expected to conducting themselves in a professional, legal, and cooperative manner that is not disruptive, harassing, intimidating, or dangerous. Deviation from these standards may result in disciplinary action.

Non-Discrimination Policy

OnlineEd does not discriminate for admission on the basis of race, color, religion, sex, sexual orientation, national origin, marital status, age or disability. Any person who feels they have been unlawfully discriminated against may file a complaint with the School Director, either by email (schooldirector@onlineed.com) or by postal mail (ATTN: School Director, 14355 SW Allen Blvd. Suite 240, Portland, OR 97005). If OnlineEd determines that any employee of OnlineEd has engaged in discriminatory activity, such employee shall be disciplined.

Grievance Policy

If a student has a grievance against OnlineEd, its staff or students, the aggrieved student shall contact the School Director by email or mail, stating the nature of the grievance. The School Director shall evaluate the grievance and respond to the student based upon their findings.

Policies on Cheating and Misrepresentation

Cheating on courses that supply completion certificates, designations, or official credit is not tolerated. OnlineEd is not obligated to continue to furnish credit or continued support for students caught cheating on any part of the coursework or testing.
 
Misrepresentation of personal identity is strictly forbidden for all OnlineEd courses. Falsifying personal information, forgery, and misrepresentation may result in immediate suspension. Additional actions by state and federal agencies may include loss or suspension of a license, failure to grant a license, fees, or criminal prosecution.

Publisher

This course is developed and delivered by OnlineEd, LLC.

OnlineEd, LLC
14255 SW Allen Blvd., Suite 240
Portland, OR 97005
(503) 670-9278
https://www.OnlineEd.com/
mail@OnlineEd.com

Mission Statement

To provide superior distance education that exceeds industry standards and expectations in course content and delivery methods to those who seek to enter a new profession and those engaged in a profession.